Editorial Team & Policy

Sarah has spent over 15 years working with UK small businesses, first as a business development consultant and later as a financial journalist. She founded two businesses of her own before turning her experience into editorial leadership. At GuideToBusiness, she oversees all content strategy and ensures every guide meets the practical, no-nonsense standard our readers expect.

James brings a decade of experience covering UK business news, having previously written for national trade publications and contributed to several government-backed enterprise programmes. He specialises in making complex business topics accessible — from understanding company structures to navigating the realities of scaling a team. James is also a mentor for the Prince's Trust Enterprise programme.

A former chartered accountant with Big Four experience, Claire left practice to help small business owners understand the financial side of running a company — without the jargon. She has advised hundreds of sole traders and limited companies on everything from VAT registration to R&D tax credits. Her guides are known for their accuracy, clarity, and practical worked examples.

Raj has built and sold two e-commerce businesses and spent several years as an operations director for a fast-growing UK retailer. He writes about the practical realities of running and scaling a business — from hiring your first employee to managing suppliers and building systems that don't rely on the founder doing everything. His content is direct, experience-led, and built for business owners who are in the thick of it.

Emily covers the early stages of starting a business — from idea validation and market research through to launch planning and first-year survival. She has a background in marketing and ran her own consultancy before joining the editorial team. Emily is passionate about helping first-time founders avoid the mistakes she made, and her writing reflects the honest, practical advice she wishes she'd had when starting out.