The RoadmapStage 02

Stage 02 of 8 — Research, Testing & Proof

Validation

"A promising idea becomes a business only when the market agrees."

127

Guides

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10 categories · 127 guides total — click a category to browse its guides

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guides

Conducting Market Research

Evidence-led guidance on conducting market research for founders testing whether an idea can work in the UK market.

A Beginner's Guide to Primary vs. Secondary Market Research

How to Use Office for National Statistics (ONS) Data for Research

Running Effective Focus Groups in Your Local Area

Identifying Target Audiences

Evidence-led guidance on identifying target audiences for founders testing whether an idea can work in the UK market.

How to Build Accurate Buyer Personas for Your Brand

Understanding the Demographics of the UK Consumer

Why You Cannot Sell to "Everyone"

Testing Product/Service Ideas

Evidence-led guidance on testing product/service ideas for founders testing whether an idea can work in the UK market.

How to Pre-Sell Your Product Before You Make It

Using Landing Pages to Gauge Interest in Your Idea

Running a "Wizard of Oz" Test for Your Service

Competitor Analysis

Evidence-led guidance on competitor analysis for founders testing whether an idea can work in the UK market.

How to Identify Your Direct and Indirect Competitors

Conducting a SWOT Analysis on Rival UK Businesses

Using Companies House to Research Competitor Financials

Creating a Minimum Viable Product (MVP)

Evidence-led guidance on creating a minimum viable product (mvp) for founders testing whether an idea can work in the UK market.

What is an MVP and Why Do You Need One?

How to Build an MVP Without Knowing How to Code

Cost-Effective Ways to Prototype Physical Products

Gathering Customer Feedback

Evidence-led guidance on gathering customer feedback for founders testing whether an idea can work in the UK market.

How to Ask for Honest Feedback from Early Users

Using Incentives to Encourage Customer Reviews

How to Handle Negative Feedback Constructively

Validating Pricing Strategies

Evidence-led guidance on validating pricing strategies for founders testing whether an idea can work in the UK market.

How to Test Different Price Points Without Upsetting Customers

Understanding Cost-Plus vs. Value-Based Pricing

Psychological Pricing Tactics That Work in the UK

Assessing Market Demand

Evidence-led guidance on assessing market demand for founders testing whether an idea can work in the UK market.

Using Google Trends to Spot Rising Demand in the UK

Analyzing Keyword Search Volume for Your Niche

How to Tell if a Trend is a Fad or a Long-Term Shift

Avoiding Common Validation Mistakes

Evidence-led guidance on avoiding common validation mistakes for founders testing whether an idea can work in the UK market.

Why You Should Not Rely on Feedback from Friends and Family

Confirmation Bias: How to Avoid Hearing Only What You Want

The Danger of Validating the Problem but Not the Solution

Pivoting Based on Insights

Evidence-led guidance on pivoting based on insights for founders testing whether an idea can work in the UK market.

How to Interpret Data When Your Initial Idea Fails

Famous UK Businesses That Pivoted to Find Success

How to Tell Your Early Adopters About a Change in Direction

Your Journey

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