How we collect, use, and protect your personal data
GuideToBusiness is the data controller for personal data collected through this website. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We collect the following categories of data when you use our website: usage data (pages visited, time on site, browser type, device type) collected automatically via analytics cookies; any information you voluntarily provide if you contact us via email or a contact form; and data collected by third-party services embedded on our site (see Third-Party Services below).
We use usage data to understand how visitors use our site and to improve our content and user experience. We do not sell your personal data to third parties. We do not use your data for targeted advertising. We do not build individual user profiles.
We process usage data on the basis of our legitimate interest in understanding how our website is used and improving it. Where you have given consent to cookies, we process that data on the basis of consent, which you may withdraw at any time.
Our website uses the following third-party services that may collect data: Umami Analytics (privacy-focused, GDPR-compliant, no personal data collected); Cloudfront CDN (for serving images and assets); and affiliate tracking systems operated by our partner providers (only activated when you click an affiliate link).
Under UK GDPR, you have the right to access, rectify, erase, restrict processing of, and port your personal data. You also have the right to object to processing and to withdraw consent. To exercise any of these rights, please contact us.
We retain anonymised usage analytics data for up to 24 months. We do not retain personally identifiable data beyond what is necessary to respond to your enquiry.